Although the introduction says to make it about the audience, it is also important to share your story.
There are millions of autobiographies and rich entrepreneurs who travel around to tell people about their story.
The typical “underdog” story is a classic, and for good reason.
Once you’ve proven your authenticity, it is imperative, that you highlight your results.
To maintain relevancy, compare your results as something they would like to see.
For example, state how much free time you may have to spend with your family now that you have effectively accomplished all your tasks for the day because of these tips.
Your story, your results, your successes, and failures all give you authority and reliability that makes your audience trust what you are saying is legitimate.
This adds a relatable, authentic, and vulnerable element to your market that makes others believe that you know the route to success.