Now that you know the history and definition of network marketing - let’s move on to every reason why I am publishing this post today.
Back when the network marketing model came into practice, distributors, participants, and individual business owners were mainly burning gas to traditionally market services.
More so, although the model had great potential, it was still new for the end buyer; hence, there was a lack of credibility.
But it all changed in the 1990s and so forth. Why? Because of the Internet.
The profits witnessed by network marketers today are not merely close to those they saw in the 70s or the 80s.
Network marketers are now starting to merge old school and new school marketing methods to expand their network marketing businesses, and that is what I am about to teach you today.
Before moving onto my 7 creative ways to merge old school (offline) and new school (online) marketing, we must understand the difference between old and new school marketing.
Well, be surprised, because fundamentally, there is no extravagant difference.
Online marketing is based on the same fundamentals as offline marketing from the past. Everytime I say this out loud, it takes a little while for listeners to absorb this. Primarily, the only difference is the platform you use.
With online network marketing, you use the same fundamentals as offline marketing to win at it.
Let’s dissect each of the fundamentals and train you on how you can use them online and expand your network!
1. The ‘Three-Foot Rule’
If you ask any network marketer one of the first things they’re taught, they would say, ‘The Three-Foot Rule.’ The three-foot rule is mainly self-explanatory, but for those hearing it for the first time, this is my definition for it:
Any individual well within three-feet of you, are worthy of being spoken to about your services, products or business.
Now, you can conveniently think of applying this rule at Starbucks but continue to ask, ‘Max, how do I do that online?’
Well, it is simple. Regardless of the platform, you are on, from LinkedIn to Facebook to Instagram, anyone who connects with you or likes your comments shares your post or engages with you in any way; reach out to them, they are within three-feet.
When you do that, it is not necessary to sell to them right away, since you’ll have access to them through their direct message at any time. So take the time, to nurture a relationship. Get to know about their goals, needs and wants. Remember, people have to like you before they trust. Once they trust you, they’ll listen to what you have to say.
2. Work It Harder, Not Smarter
The big lie in MLM is that you can recruit a few people, kick back and ride the wave to financial freedom. Clearly, that is NOT the case since 95% of distributors never make big money. The reason? Well because they’re lazy & don’t do what’s necessary to build a real business. So the key is to embrace the work involved & know that with technology you can do more in less time, however, it’s not an excuse to be lazy & do nothing.
The process is same regardless if you’re building online or offline:
Find prospects -> Expose Prospects -> Follow Up & Close -> Train New Reps