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7 Creative Ways to Merge Traditional and New School Techniques to Dominate in Networking Marketing
Written by Max Knowles on August 24, 2018
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max knowles, max a knowles, Svp max knowles, acn max knowles, business, marketing, entrepreneur, network marketing training, sales training, leadership, max knowles Svp promotion, max knowles acn, social media agency, social media Miami, social media Fort Lauderdale, consultants, marketing consultant, coaching, life coaching, business coaching, public speaker, multi-level marketing, MLM, recruiting, Eric worre, ray higdon, lewis Howes, Tony Robbins, grant cardone, Herbalife, Amway, world ventures

It’s almost been 100 years since MLM first emerged!

So much has changed, yet so much has stayed the same. The power of MLM has always been its business model. Develop a quality product, recruit ambitious freedom motivated people who want more out of life and provide them unlimited income opportunity based on their efforts and performance. MLM truly leverages the “entrepreneurial spirit”

Beyond the business model, MLM taps into the relationships of its sales force, creating a never-ending reservoir of “Warm Market” prospects for the company’s products or services.

It’s amazing how companies like Amway, Herbalife and ACN have generated billions of dollars in revenue without having to spend any money on traditional marketing methods. Why? Well, because the word of mouth strategy has worked for the last 100 years and continues to work without fail…

Now there are changes that have occurred that have literally disrupted the MLM industry. I’ve seen companies go from a 0 to 1 billion then back down to 0 in a span of 5 years due to the radical changes happening.

Before we talk about the future, let me give you a quick MLM history lesson…

Network marketing, also known as multi-level marketing, is said to be around for almost a century now. Historically, network marketing began with a man named, Carl Rehnborg, founder of The California Vitamin Company which later, was rebranded as Nutrilite in 1939.  

Shortly after founding the company, Rehnborg introduced the multi-level marketing model which exponentially helped boost sales and give tremendous recognition to the business.

The scope of the network marketing model, however, changed when Nutrilite (previously The California Vitamin Company) brought on board two distributors, Jay Van Andel and Rich DeVos, who figured that the network marketing model had more potential that could change the face of entrepreneurship.

But, how does the world know of the two distributors today?

Well, as the founders of AmWay.

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In 1972, AmWay purchased a controlling interest in Nutrilite and went on to completely take charge of Nutrilite in 1994, becoming the largest business in the history of MLM now doing over 10 Billion dollars each year.

So, wait, what is network marketing (or multi-level marketing)?

Well, great question. Here is how I define network marketing:

Multilevel Marketing, or MLM, is a system for selling goods or services through a network of distributors. Distributors are individuals who enroll usually for a small fee to have the ability to sell products and earn a commission.

Think of it like buying the rights to a McDonald’s franchise. You pay McDonald’s corporation 1.5 Million dollars to buy their proven turnkey system, so you can sell their “Product,” burger and fries etc.

Obviously, MLM is different since you’re not spending millions of dollars to sign up, signing a 10-year lease for your location or having to hire any employees.

In addition to selling products and services, distributors can also recruit other distributors and earn an income from their sales. The power of MLM is that a distributor can build a massive team and in turn acquire thousands of customers.

In my own experience, I’ve had the fortune of building a team of over 25,000 distributors that acquired almost 100,000 clients. Needless to say, I would have never been able to do that with just my own efforts. This is why people are drawn to MLM, the chance to build leveraged income.

However, the formula remains straightforward: The more products that you and your team sell, the more profits you and your team make.

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Now that you know the history and definition of network marketing - let’s move on to every reason why I am publishing this post today.

Back when the network marketing model came into practice, distributors, participants, and individual business owners were mainly burning gas to traditionally market services.

More so, although the model had great potential, it was still new for the end buyer; hence, there was a lack of credibility.

But it all changed in the 1990s and so forth. Why? Because of the Internet.

The profits witnessed by network marketers today are not merely close to those they saw in the 70s or the 80s.

Network marketers are now starting to merge old school and new school marketing methods to expand their network marketing businesses, and that is what I am about to teach you today.

Before moving onto my 7 creative ways to merge old school (offline) and new school (online) marketing, we must understand the difference between old and new school marketing.

Well, be surprised, because fundamentally, there is no extravagant difference.

Online marketing is based on the same fundamentals as offline marketing from the past. Everytime I say this out loud, it takes a little while for listeners to absorb this. Primarily, the only difference is the platform you use.

With online network marketing, you use the same fundamentals as offline marketing to win at it.

Let’s dissect each of the fundamentals and train you on how you can use them online and expand your network!

1. The ‘Three-Foot Rule’

If you ask any network marketer one of the first things they’re taught, they would say, ‘The Three-Foot Rule.’ The three-foot rule is mainly self-explanatory, but for those hearing it for the first time, this is my definition for it:

Any individual well within three-feet of you, are worthy of being spoken to about your services, products or business.

Now, you can conveniently think of applying this rule at Starbucks but continue to ask, ‘Max, how do I do that online?’

Well, it is simple. Regardless of the platform, you are on, from LinkedIn to Facebook to Instagram, anyone who connects with you or likes your comments shares your post or engages with you in any way; reach out to them, they are within three-feet.

When you do that, it is not necessary to sell to them right away, since you’ll have access to them through their direct message at any time. So take the time, to nurture a relationship. Get to know about their goals, needs and wants. Remember, people have to like you before they trust. Once they trust you, they’ll listen to what you have to say.

2. Work It Harder, Not Smarter

The big lie in MLM is that you can recruit a few people, kick back and ride the wave to financial freedom. Clearly, that is NOT the case since 95% of distributors never make big money. The reason? Well because they’re lazy & don’t do what’s necessary to build a real business. So the key is to embrace the work involved & know that with technology you can do more in less time, however, it’s not an excuse to be lazy & do nothing.

The process is same regardless if you’re building online or offline:

Find prospects -> Expose Prospects -> Follow Up & Close -> Train New Reps

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The power of the online process is that you can do the same things as you do offline, faster because you can automate each step of the process.

I use tools like   Digital Network Marketing agency to build my lead generation system, social media, blogs and more.

3. Going Beyond Your Warm Market

Do you think it is effective to focus only on recruiting your friends & family?

The answer is no.

You need to talk to at least 100 people in your first 30 days if you expect to create any level of real momentum.

The benefit of social media is that you have unlimited access to people who are business minded that could be looking for an opportunity.

Spending a few dollars on Facebook advertising will help you reach out to individuals, not in your network who could be exactly what you’re looking for.

There are also powerful automation tools like Disrupt Social that will help you engage with the right people on Instagram and Facebook.

One of the best strategies to grow a list of 100 prospects is to target people based on demographics, interest, and brands they follow. As an example, if you targeted Grant Cardone’s 700k followers, there’s a good chance someone of them are business minded. Just like if you targeted Dr. Oz’s followers on Instagram, you’ll find people who are health conscious.

Technology like Disrupt Social allows you to find, engage and convert targeted users on Instagram and the best part is, it’s all done for you…Hands-FREE!

Regardless of what you invest online, I’ve always been a fan of combining monetized and organic marketing methods and, I advise all my readers not to lose sight of LinkedIn and apps like Shapr that help you connect with professionals in your region.

If you want to compete in today’s social media landscape, you’ve got to be willing to spend money to make money in order to reach the right people with your opportunity.

4. It’s Timing Not Talent

There’s an old adage in MLM that It’s about timing NOT talent that determines whether or not someone joins your business. I agree with this statement at the same time I’ve fallen short in the past with staying on top of my prospects consistently following up with them.

Let’s face it, if you’re a top producer, building an MLM Dynasty, you don’t have time to follow up with the negative prospect from 4 months ago. So, here’s how you can do it “Hands-Free”

Add them on social media. Simple

By adding the on social media and assuming they add you back, they’ll now see your content every time you post and at the same time, you’ll see theirs.

This means every time you post, you’re in essence “Following up” with them indirectly. You’re staying in front of their awareness. Also, when they post, you can see what’s going on in their life.

Example: New car, new job, new engagement.

These are things you can use to reconnect with the prospects and re-engage them into the conversation about the business.

Check out this episode on Momentum TV where I break down the follow-up loop.

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5. Edification

The most powerful tool in building an MLM organization is the use of Edification. Edification is when someone talks highly about another person’s success, values, and achievements with the intention of building that person's credibility to a 3rd party.

In simple terms, edification builds credibility. Prospects need to “Trust” that the business, the leaders, and products are REAL in order to feel comfortable and move forward.

Using technology, you can generate edification instantly. How?

By becoming a resource of information and inspiration. Every time you post on social media ask yourself, what is the goal of this post?

If you’re able to solve a prospect's problem with your information or inspire them to become better, you will be someone your prospect holds in their mind as a credible person that they can trust.,

One way I’ve done this is by creating videos. Video allows you to reach your prospects with specific messages. Each week I create videos for our show Momentum TV which is for network marketers and Coffee With Beast Mode which is for all types of entrepreneurs.

The videos I put out demonstrate my knowledge, confidence, and abilities positioning me as an expert building my credibility. Anyone can do this. Even without a camera, as long as you have a decent cell phone you can start creating video content and releasing across all the different channels.

6. Your Website Is Your Billboard

Your story is what will inspire others to join you in the process of achieving the most out of network marketing. However, you need to showcase your success in the model.

The best way to do it is to have a website that features everything including why must others join you.

More so, a website will allow you to gather information from your potential clientele/partners based on which you can reach out to them at any time. This will undoubtedly help you with point # 3 above too.

Having a website brings in more credibility, primarily if your website is neatly designed and has all the right features.

Fact: A study found that 94% of negative website feedback was design related.

So, it is essential.

7. Follow Up, Follow Up

Once you have the website up and running, ads set up on Facebook and Instagram, you will begin to gain insights into individuals who are interested in your content.

A powerful strategy is to focus on the call to actions that drive traffic to your landing page so you can get your prospects' email addresses.

Whenever I’m actively building my business, I want to get as many of my social media followers to my website as soon as possible.

In MLM we say, the bigger the list, the bigger the check. Well, this also relates to your email list. If you are getting 10 new subscribers per day, that’s 365 subscribers per month and over 3,000 per year. What if you converted just 5% into distributors for your business?

Remember that most prospects need to be exposed to your message at least 7 times before making a decision. Between social media, and weekly emails, you’ll not only keep your prospects attention, but you will also build trust and credibility.

You want to follow the S-E-C-T Formula for following up

S – Social Media

E- Email

C – Call

T – Text

You want to communicate with your prospects on as many channels as possible.

As Grant Cardone Says in his book 10x, “You want to be omnipresent.”

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Are you ready?

I wrote this blog primarily to assure that you get a sincere overview of how you can master the art of network marketing by blending old-school marketing techniques with digital media.

What you now know is that beyond the fundamentals of traditional marketing, you can utilize the same concepts online to have a clear vision.

To learn more about how I worked to the top using the multi-marketing model, register to my FREE online-web class and get a blueprint on how to recruit 100 people in 100 days! Remember, there are only 100 spots available!

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