Maybe you know me personally, or you've heard about me online or though someone you know. Either way, we could sit down for hours talking over coffee about life, business and purpose but we'll have to save that for next time.
So let's begin...
My name is Max and I was born in Miami. What a lucky kid!
Miami is full of energy, passion and crazy ambition.
Miami really is an up and coming city where "nobody's" can become "somebody's" with pure hustle and grind.
My parents met at Jackson memorial hospital where they both were working as nurses. My mom is an immigrant from the Philippines and my fathers is a New Yorker with Puerto Rican & Bahamian origins.
Yep, I know... that would make me Filipino/Puerto Rican/Bahamian...What a mix!
I've got a sister named Madeleine and she's probably one of the smartest people and strategic people I know.
She's not super outgoing but she's definitely a shark. Quiet but deadly....She get's shit done.
My wife Deanna, we call her D for short. She's a small island girl with big city street smarts.
She is the most caring, thoughtful, intelligent woman I've ever met. She's from Hawaii so that explains her "Ohana vibe." Deanna has also lived in Texas, California and Chicago which has made her versatile in her surroundings.
She comes from the cosmetic world where she built counters for Mac cosmetics. She eventually evolved into an entrepreneur when she got started in network marketing almost 10 years ago.
It was complete 180 from any relationship I had been in, in the past. It wasn't about status, money or material things.
It was about connection, communication and real love. Definitely a rarity!
Being from Miami, young & successful, I've had a chance to see A LOT so I had something to compare our relationship to.
I also have a daughter named Camille. She's the light of my life and has given me a whole new perspective. She's made grow in ways I never expected.
She lives in Seattle with her mother, which means Deanna & I travel back & forth each month to visit her.
Since Deanna & I both run businesses, we have the freedom to travel without concern.
Right now our focus is to continue building businesses that allow us to be free So can continue to operate from a place of true creativity vs. need and greed.
That's my number 1 motivator in any business decision I make. What's the long term outcome? Freedom or Restriction.
I learned this at a young age.
I've been very fortunate throughout my life. I've experienced incredible success as well as failures over the last 15 years. By the age of 21 I earned my first million dollars and by 23 spent every penny and by 27 grew my MLM earnings to over $5 million then diversified into different industries where I was able to duplicate the same results.
I've been able to lose it and make it , again and again, learning the science of producing consistent results not just for myself but for the people I serve.
My story is summed up by what I call the "Success Cycle"
If you want to learn more about the "Success Cycle" Listen to this podcast episode...
I got my start in business at 16 years old when I launched a music school. It actually happened out of necessity. I applied to regular jobs with my friends and never got a callback. That’s when my dad gave me the idea to teach guitar. He said, "you've got skills, so why not get paid for it." So I started my first business and charged $20/hour for lessons. I eventually grew it to group lessons and started making even more money. I did this until I was 18 and then transitioned.
I started college at Florida International University with the plan to become a lawyer.
But of course, my inner entrepreneur got me looking for ways to make money so I could pay for law school.
That's when I got introduced to network marketing as a way to make residual and leveraged income. It was love at first sight.
At first I got a lot of negativity from my friends and family, but eventually, they came around to the idea.
I struggled at first but after a 18 month I eventually learned the game then went on to master it.
After 18 months I was earning $15-$20k per month. It was at this point I decided to put school on hold and go full time into network marketing.
The transition was far from smooth.
I had a lot of growing to do, but it eventually paid off.
By the time I was 21 I had made my first million and then went on to make 5x that.
I was featured in the magazine Success From Home multiple times and was recognized as the #1 network marketer under the age of 30 in the U.S.A. and #2 worldwide.
After about 10 years in the MLM industry, I realized that I needed to start preparing for the shift that was happening NOT just in MLM but in every industry around the world.
Social media & technology has disrupted every business in one way or another.
During the last 10 years, the outside world evolved, leaving the network marketing world in the prehistoric ages. Network marketing lives inside of a bubble, married to concepts and methods born in the 70’s and 80’s and changing the system is considered sacrilegious.
Sure people are making millions in network marketing, I was one of them.
But the question I started to ask myself was, how much longer?
How long will these strategies work?
How long will these products and services be relevant?
How long before the FCC or company make a change causing a massive breakdown for the reps and their team.
One thing I'm driven by is the long-term play.
I hate wasting time. I value time more than money.
If people in the network marketing industry don't evolve their skills, systems, and strategies, then there will be no way for MLM companies to keep up.
With all the changes in technology, social media and digital marketing I knew I had to position myself. That’s when I started learning about new marketing strategies and how to use it to automate and scale the recruiting process.
For four years my network marketing business was my science lab, where I could try different tactics that were never taught or used by anyone else in MLM.
I started to see how these disruptive strategies were the future and all entrepreneurs needed to use them. Not only did we grow rapidly but it also made the process more efficient.
I’m thankful for the experience in network marketing because it taught me a lot. I learned how to build a massive sales team through raw, direct selling methods in a market that’s over saturated and over competitive. It sharpened me up & helped me discover my "unique abilities."
I was able to master public speaking, sales, leadership, sales training, customer acquisition, recruiting and more.
I was able to travel the world, meet all type of people and make millions of dollars. I got everything I wanted and more out of network marketing.
This transition segued into starting multiple online businesses putting into practice what I knew worked. And that was the big test.
Could I duplicate success in a completely different business by applying the same strategies?
My wife was the catalyst when she decided to launch her company D|ART cosmetics.
She used her resources and knowledge to build it from scratch.
Within a year D|ART generated incredible revenue in business all done hands-free by applying the same principles used in our MLM business
We sourced the products from a manufacturer, developed the brand identity, built the online store, created the marketing strategy to reach the right audience and eventually converted cold traffic into avid buyers.
This was the first taste of online e-com success.
Because of our reputation, eventually, people started reaching out to us for help with their businesses.
They wanted marketing, branding and social media services.
F.A.M.O.S. is an acronym for Fully Automated Monetizing Optimized Systems.
Just as we built millions leveraging other people's efforts and systems, we now wanted to do the same through leveraging technology and the digital marketplace, hence how we came up with the name F.A.M.O.S.
Eventually, T.F.G. became a full stack agency resulting in massive growth.
We grew so fast, we couldn't keep up, and eventually, it forced us to take a step back and reflect on whether we were really adding value to our clients.
Sure we could bring more prospects to a local business, but the real issue wasn't their marketing, it was their process for converting these prospects into actual customers.
We realized that these businesses needed more than just marketing services.
They needed a partner.
We decided to re-structure and re-define what we do and who we serve.
Whether its generating more sales, educating team members, creating accountability, incentives or developing an effective marketing strategy to acquire, keep and multiply your customer base we wanted to be a total solution to our client's businesses.
This resulted in the creation of the consulting arm of The F.A.M.O.S. Group.
The F.A.M.O.S. Group specializes in Organizational Performance Optimization (OPO for short.)
Every business owner wants to make more money without having to waste unnecessary resources, however, most business owners have no clue where to begin.
That's where we come in.
We leverage the most powerful strategies in organizational, marketing and sales performance to create an environment that inspires and empowers its counterparts and most importantly produces results.
This has become our passion, to see a business go from start to success.
We believe that businesses do more than just sell a product or provide a service. We believe a truly successful business puts adding value and making a lasting impact be the focal point of its existence.
Our responsibility at The F.A.M.O.S. Group is to help small business owners compete intelligently.
In the end, the “experiment” worked out. We were able to duplicate the same success in different businesses. That's how the "Freedom Formula" was born.
The Freedom Formula is the template that we used to build success in each business.
We have simplified and structured the process of creating "High Performance & High ROI" in any organization.
Since then we've helped hundreds of people find success through "The Freedom Formula."
Whether they're network marketers, traditional business owners or consultants. The Freedom Formula works!
This is just the beginning & we look forward to teaching and training others how to take advantage of the rapidly changing business landscape and position themselves as dominant players in their respective industries.
Whether you're just starting in business or you're a seasoned expert, the content you'll find on my site is designed to equip and empower you not just in business, but in all aspects of success.
I believe we are stepping into a new age of entrepreneurship, where the average person armed with the right skills and knowledge, will have the ability to compete with big corporate giants that run the world.
The playing field has been leveled & the future belongs to those who are willing to take massive risk, break tradition and tap into a deeper purpose & mission.
The world is yours,