have recently started reading and learning more about social media, you will
know that Instagram in June, this year, hit 1 billion active users.
Yes, 1 billion.
towering growth confirms the strength of Instagram in the social media
landscape and how it is starting to become an essential component of digital
marketing strategies. Over the past few months, more and more businesses have
begun to focus on Instagram as well.
in 2016, Instagram introduced a controversial feature which many found to be a
rip off from Snapchat; yes, Instagram
questioned, Instagram’s CEO Kevin Systrom, to everyone’s surprise, said: “They deserve all the credit,” but
simultaneously persisted “This isn’t
about who invented something. This is about a format, and how you take it to a
network and put your own spin on it.”
face it; Instagram Stories are convenient to view, and since they are at the
top of your feed, you never miss any. With that said from a consumer’s
perspective; it has grown to become of more importance for brands.
2. Now you can either take a picture or record a video by pressing down on the record button.
Instagram further gives you multiple options on this screen like type, live, normal, boomerang, superzoom, rewind or hands-free video.
Left of the record button: You can select your most recent picture from your camera roll. As for the ‘lightning icon’, that is to turn the flash on or off.
Right of the record button: You have the ‘spiral arrows’ which allow you to switch between cameras (front and back), while the ‘smiley icon’ is if you would like to use Instagram’s picture filters.
Top right: The ‘arrow icon’ is to take you back to the homepage.
Top Left: The ‘settings icon’ leads you to the story control panel.
3. If you scroll up while in step 2 (above), you will gain access to your camera roll. Hence, you can use your previously taken photos and videos to post as your story.
If you are planning to post an image or video taken 24 hours before uploading to an Instagram story, it will automatically show the day, month and year, when finalized.
However, you can remove the date sticker by dragging it to the trash can.
4. After taking or uploading a
picture or video, tapping anywhere on the screen will bring up the text tool.
‘@’ allows you to tag anyone or a
page, while typing ‘#’ will let you
use any hashtag. Hashtags help your Instagram story to gain more visibility,
but, we will get to that later.
5. You can doodle on your story
by using any of the three pen styles in multiple colors. Using the eraser tool
will help you remove any doodle you are unhappy with.
6. Swipe up to use stickers or by clicking the sticker icon on the top right of your screen.
7. Swiping left and right will allow
you to apply different filters, for example, grayscale.
8. You are now set to publish.
Tapping the ‘Your Story’ button at
the bottom will post your story.
published, your story will appear on every follower’s profile at the top of
their homepage. They may also view your story by tapping your profile picture.
9. Curious who viewed your story? While viewing the story yourself, swipe up to know how well it did.
10. You can view analytical data
for your stories too, but only if you have a business profile. If you are a business and have not converted yet,
I highly suggest you do to make this guide more meaningful.
the insights icon on your business
profile page and click ‘Get Started’
in the stories section.
introduced a feature which allows you to add links that help to refer traffic
to your website. Many business pages are now using Instagram stories to market
their products and services and asking viewers to swipe up.
You know what happens when users swipe up?
They land on your
Undoubtedly, this is a
blessing from Instagram. For years, I heard clients complain about them having
a million plus followers but barely any conversions.
With this, Instagram
users land on a business’ specified landing page and as a result, businesses
have witnessed significant referral traffic and growth in conversions.
Tagging Other Accounts in Your Instagram
I will be honest here;
this feature is primarily useful when you are in the affiliate marketing
business or are an influencer.
When you are
campaigning for another brand or working as an affiliate, you prefer more and
more referrals towards your partner.
If this is the case,
tagging your partner helps you in multiple ways.
The more visitors you
refer to the partner page, the happier they will be with you as a client, and
it will be beneficial for you.
To do so, go to ‘stickers’ and select ‘@mention’ or simply type on your
story, starting with ‘@.’
Polls. Emojis. And Everything Nice.
Another bunch of
ingredients that have become successful for Instagram stories are polls or
I am confident that by
now you already know how useful Instagram stories are for businesses.
Instagram’s feature of holding polls (very
similar to Facebook), allows you to understand what your visitors like and
I love polls.
It helps analyze your
audience, and at the same time, it helps you engage with them often too.