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LinkedIn Versus Facebook For Growing Your Business. Which Platform Should You Use?
Written by Max Knowles on November 16
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Social media has become an entrepreneurs feeding ground. Creating an unprecedented opportunity to reach anyone, anywhere for free.

The playing field has be leveled and for the entrepreneurs who sharpen their social networking skills the same way they would any other business skill, will DOMINATE!

Social media is an excellent tool for growing your business and generating leads, but not all social media platforms deliver the same results. LinkedIn and Facebook are two of the leading social media platforms, and they are both excellent at establishing and expanding the reach of your brand. 

However, these platforms also differ and provide unique pros and cons. Understand the differences between Facebook and LinkedIn and figure out which platform is the right fit for your business.
Find Your Demographic
LinkedIn boasts more than 530 million active users while Facebook has a staggering 1.3 billion users. You know your demographic, so go where your customers are most likely to be. Both platforms can provide businesses information about their users, so you can find your audience
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Know Your Business 
LinkedIn has a strong B2B (business-to-business) presence. If your customers are other businesses, you more than likely need to be on LinkedIn, because that’s where you will find your audience. The business-oriented nature of LinkedIn also means the tone is typically more professional. LinkedIn marketing can be a good fit for a variety of businesses, but consider your brand and image. For instance, an accounting firm may find LinkedIn is a great fit while an indie recording studio may do better in the more laid back atmosphere of Facebook.
LinkedIn is becoming more popular for socializing, so while there is still a strong business vibe, a shift is happening. You will find a lot of people thinking about business and networking while logged into LinkedIn. However, people likely continue to think about business, at least some of the time, while logged into Facebook.  
Community Aspect
Facebook is known for constantly changing things up. Their ultimate goal is to improve the user experience, but not everyone is a fan. Historically, Facebook for business makes it easy for small- and medium-sized companies to directly connect with customers. Many businesses find changes to the algorithms make it harder to place their content in front of their audience, and this has pushed some businesses away.
While Facebook still boasts a tremendous number of users, some users have left the platform because they disagree either with Facebook’s historical lack of oversight, more recent strong armed regulatory practices or data leaks. Facebook still dominates the social media landscape, but not everyone likes Facebook, and some users are fleeing for other platforms.  
Get to the Point
Quality content should be your top priority regardless of your platform of choice. Content that catches the attention of readers and get clicks, likes and shares will grow your business. There is a lot of content on Facebook and to effectively promote your business, you need to make sure your content stands out. Ensuring your content is seen is necessary on any social media platform, but there’s much more competition on Facebook.
A lot of people use Facebook for socializing, so your brand isn’t just competing with other businesses. Your business is also competing with videos of cats, trending memes and more. You will still find quality content from other business on LinkedIn, but there is less competition there, so you may have an easier time connecting with customers.
Create Video Content
Videos are engaging and effective at causing users to stop scrolling and start watching. Adding video to your LinkedIn or Facebook marketing strategy can be a very a good way to explain complicated information, give customers a behind-the-scenes glimpse or simply help give your brand some personality. 
Go Live
Video content is very common on Facebook, so again there is a competition factor to consider. However, Facebook Live makes it quick and easy to create videos on the spot, and injects some excitement into the experience. Live videos pull viewers in.
Videos are not very common on LinkedIn, so sharing a video is practically a sure-fire way to stand out. The algorithms behind LinkedIn prioritize video content, particularly native video uploaded through the app version. The more videos you share the more LinkedIn will disseminate your message.
Play Both Sides
You don’t have to pick just one social media platform. It is possible to use both Facebook and LinkedIn for your business marketing. Using both platforms can increase the odds of reaching more customers, but be mindful of your time and strategies. Posts that work well on one platform may fail to gain traction on another. Track your performance on each platform and continue to fine-tune your strategy until you find something that works for each platform.
If you find more success with one social media platform over the other, you may want to reallocate your time and possibly even reconsider if you want to continue maintaining an account on an underperforming social media platform.
Making the Most of Social Media Marketing
When using social media to grow your business it’s important to find the right platform and to post strong, quality content. You can have great content, but if you are not positioning it in front of your audience you will not experience lead generation and grow your business. Facebook and LinkedIn both have a lot of offer businesses interesting in increasing awareness of their branding, but both platforms have limitations and require different strategies.  
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